For Immediate Release
Pop a Top and Pour a Pint
Local Beer Maker to Tap Carlisle Blue Brew for 30th Corvettes at Carlisle
Friday, August 12, 2011
Corvettes at Carlisle turns 30 in 2011 and this year's event will be a celebration like no other. First, earlier this year General Motors announced Carlisle Blue Metallic as a color option for 2012 Corvettes. Now, Market Cross Pub & Brewery, based in Carlisle, Pennsylvania, will brew and brand a special batch of beer specifically for the event. Carlisle Blue Brew will be available for patrons beginning August 25 and will remain on tap through the run of Corvettes at Carlisle. The beer itself will be a Pale Ale, light in color, and alcohol yet a full body.
Market Cross Pub & Brewery, located at 113 North Hanover Street in Carlisle, has been in operation since April 1, 1994. According to their web site, Market Cross Pub "offers good food, a fine assortment of beers and ales from around the world and the friendly atmosphere of English Pub life." The establishment features live music, pub style food and a wide array of adult beverages, including more than ten varieties of "house beers" over the course of a year. The brewing operation for Market Cross is maintained and operated exclusively for the pub and its patrons with the Carlisle Blue Brew Pale Ale becoming the 11th "flavor" added to the pub's brewing rotation.
The Carlisle Blue Brew project is being undertaken, in part, to honor Corvettes at Carlisle, Carlisle Blue Metallic, Chip Miller and the craft beer hobby. Carlisle and the Corvette brand have been tied together since the initial Corvettes at Carlisle event in 1982. During the 30-year relationship with General Motors and Corvette, Carlisle has become known as THE place for the most eclectic mix of Corvette buffs, be it a single car owner, collector or admirer. With the addition of "Carlisle Blue Metallic," Corvette has officially recognized Carlisle's place in the history and growth of their brand. That recognition became the perfect tie in for Market Cross Pub & Brewery owner Jeff Goss.
"We were so excited to hear that General Motors had chosen to honor Carlisle, Carlisle Events and Chip Miller with an absolutely beautiful color for the 2012 Corvettes,” noted Goss. “Our Brew Master wanted to brew a new recipe for a Pale Ale and we wanted to toast everyone involved in this honor. As a result Carlisle Blue Brew will be introduced on August 25 with a tapping at 5:00 p.m.” Goss added that “18 ½ kegs will be produced for the first batch. Cheers to Carlisle Blue!”
In addition to the unveiling of “Carlisle Blue Metallic” and the “Carlisle Blue Brew” during Corvettes at Carlisle, more than 50,000 attendees will take part in a precise blend of power, performance, style and comfort that the entire family will enjoy. Corvettes at Carlisle is one of the largest and most fun-filled events of its kind in the world and whether you spend a few hours or the entire weekend in Carlisle, you will enjoy special Corvette displays and anniversaries featuring concept, performance and historically significant vehicles that are second to none. Corvettes at Carlisle – your premiere Corvette destination.
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Journalist note: Information about Carlisle Events, its event listings, auction offerings and the Carlisle Expo Center is available to journalists by phone:
717-243-7855 ext. 133
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