For Immediate Release

Carlisle Events partners with Brickel’s Racing Collectibles

Tuesday, February 19, 2008

Carlisle, PA - Carlisle Events recently announced a new business partnership with Brickel’s Racing Collectibles. Brickel’s will manage all on-site and online sales of the Carlisle Events apparel, gear and collectibles through traditional retail at a new location on the Carlisle, PA Fairgrounds as well as through an established e-commerce system on CarlisleEvents.com.

This relationship has been developing for some time and will provide customers of Carlisle Events with quality merchandise and top-notch customer service.
“This is the right partnership for Carlisle Events,” said Lance Miller, Carlisle Events senior manager. “We have made many strategic shifts to our business structure during the past six months and our customers are going to welcome the changes. In today’s competitive marketplace, we need to keep up to date with technology and what our customers want, and Brickel’s has surfaced as a true partner for the future.”

A new retail store is currently being constructed on the Carlisle Fairgrounds and is slated to open for business by April 23, 2008. The new storefront will provide customers with a dedicated location throughout the show season to shop for new high-quality T-shirts, sweatshirts, hats, backpacks, diecast collectibles and more.
"Brickel's Racing Collectibles is pleased to partner with Carlisle Events regarding this business venture", stated Tim Brickel, President and CEO for Brickel's Racing Collectibles, Inc. "With over 20 years in the souvenir and collectible market - our business philosophy and technical expertise will help Carlisle Events achieve their merchandising objectives. We look forward to working with Carlisle Events to provide a fun and exciting experience for their customers - including an array of event merchandise and licensed products."

Carlisle show attendees could always buy quality merchandise at the events, but now any automotive enthusiast (or family member or friend of one) can purchase these products online as well.

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Journalist note: Information about Carlisle Events, its event listings, auction offerings and the Carlisle Expo Center is available to journalists by phone:


Michael Garland
Media Specialist
717-243-7855 ext. 133
michaelg@carlisleevents.com

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